Launched in April 2018, the Tourism BID is an opportunity to transform the tourism product in the area – adding the kind of focus, energy and resources that will take the Tweed Valley to a whole new level as a tourism destination.
Bold and innovative, the Tourism BID is about local businesses of all shapes and sizes working together, and investing collectively, to build on the area’s many existing strengths.
The initial aim is to position the area as a world-class outdoor activity destination. Layered around that, the project will also push the area’s broad, year-round appeal thanks to its rich cultural and natural heritage, outstanding food and drink, and vibrant arts scene.
With your help – and for the benefit of all – the Tourism BID will:
Ensure the long-term sustainability of tourism in the area
Improve the tourism infrastructure so that the Tweed Valley can better compete with other destinations (nationally and internationally)
Improve the overall visitor experience
Increase visitor numbers
Give visitors more reasons to stay longer and spend more while here
Create local jobs
Draft Business Plan now available!
We have a long road ahead, but the countdown has begun ...
First, we will consult closely with local tourism businesses to see how YOU would like to see the tourism industry develop here in the Tweed Valley. We will then prepare a comprehensive, five-year business plan before putting the BID proposal to a vote in a ballot scheduled for autumn 2019.
If approved, the scheme will enable Scottish Borders Council to collect a compulsory levy from all the businesses involved over an initial five-year period, with the funds invested in delivering the agreed plan.
For much more on these next steps, please visit the About the BID page