Launched in April 2018, the Tourism BID is an opportunity to transform the tourism product in the area – adding the kind of focus, energy and resources that will take the Tweed Valley to a whole new level as a tourism destination.
Bold and innovative, the Tourism BID is about local businesses of all shapes and sizes working together, and investing collectively, to build on the area’s many existing strengths.
The initial aim is to position the area as a world-class cycling and outdoor activity destination. Layered around that, the project will also push the area’s broad, year-round appeal thanks to its rich cultural and natural heritage, outstanding food and drink, and vibrant arts scene.
With your help – and for the benefit of all – the Tourism BID will:
- Improve the area’s tourism infrastructure so that the Tweed Valley can compete with other similar-sized destinations, both nationally and internationally
- Improve the visitor experience
- Increase visitor numbers, their level of spend, and length of stay
We have a long road ahead, but the countdown has begun ...
First, we will consult closely with local tourism businesses to see how YOU would like to see the tourism industry develop here in the Tweed Valley. We will then prepare a comprehensive, five-year business plan before putting the BID proposal to a vote in a ballot scheduled for autumn 2019.
If approved, the scheme will enable Scottish Borders Council to collect a compulsory levy from all the businesses involved over an initial five-year period, with the funds invested in delivering the agreed plan.
For much more on these next steps, please visit the About the BID page